| Everybody's happy, what's the big debate about? | |
| There is an argument in the industry that ticket brokers actually hurt the average fan's chances to get seats to see their favorite team or band play. The ticket brokers would argue just the opposite. Their point is that in order for the "average fan" to go see let's say a Bulls game, he or she must either #1-own season tickets ($20 "worst seat in the house" times 41 games times two seats equals $1,640 for a year) That is to say if you can even get on the waiting list of over 15,000 other people and want to go to all 41 home games, #2-know someone who has season tickets, #3 bribe someone who has season tickets or #4 hope to win tickets by chance through some charity auction. If none of the above four scenarios are possible then the only other alternative is a ticket broker who's job is to find tickets for their clients. | |
| If the teams and venues are concerned with the "average fan's" ability to see the event then they should sell tickets on a game by game basis giving everyone a fair shot at the quality seats. But that wont happen because the teams make so much money pre-selling their season tickets. So as you can see a ticket service believe they can help the "average fan" have a better chance to see their favorite team or band play. So what's the big debate about? | |
| Let's examine the flow of a ticket. First the ticket originates most likely from the promoter or a box office of the team. Let's take the Bulls for this example. The Bulls charge a face value which they set for each ticket ($50 for a Club Level seat). They sell most of the seats to season ticket holders which pay a large sum of money a year in advance. 25,000 seats at an average price of, let's say $50, equals $1,250,000 a game multiplied by 43 regular season home games equals $53,750,000 a season not including the playoffs and finals, merchandising, concessions, licensing and other money making opportunities. So are they happy? Hundreds of people are employed, Michael Jordan makes his millions, and Jerry Reinsdorf is smiling all the way to the bank. | |
| Next we have the season ticket holder who has already paid $4,300 for two $50 seats. Can the season ticket holder possibly go to all 43 games? If he sold half the season to a ticket broker for just double face value they would make $4,300. So is the season ticket holder happy? | |
| Now lets take the ticket broker who buys hundreds of tickets from different season ticket holders. They're charging a service charge above the face value for their effort in obtaining tickets. So base on the market of supply and demand, brokers are making a profit above what they paid the season ticket holder. Are they happy? | |
| And of course Uncle Sam gets his cut in corporate income taxes and city amusement taxes. They're very happy! | |
| And finally the customer get the opportunity to go to a game which they normally couldn't go if they didn't know a season ticket holder. They take their kids or entertain clients, which could help lock a customer who could spend millions of dollars with their company. Are they happy? | |
| So in the chain of events who's the victim? Who isn't happy? Everyone gets what they want and everyone goes home happy. |